WATCH: Jennifer Lopez Launches JLO Beauty With Makeup-Free Video

On Sunday (January 3), Jennifer Lopez launched her new skincare brand, JLO Beauty.

Lopez celebrated the launch by sharing a barefaced makeup removal video on social media.

“Happy New Year, you guys! Are you guys ready to wash away 2020?” she asked in the clip. I’m ready; I’m in my robe. I still have all my stage makeup on. As you can see, it’s a lot of makeup. And I’m ready to wash it off.”

Watch Jennifer Lopez’s go makeup-free here.