Just announced! The Weeknd will headline the 2021 Pepsi Super Bowl LV Halftime Show on February 7 in Tampa Bay, Florida.
The NFL, Pepsi and the NFL’s live music entertainment strategist partner Roc Nation made a joint announcement – see below.
— NFL (@NFL) November 12, 2020
“The Weeknd has introduced a sound all his own,” Roc Nation founder Shawn “JAY-Z” Carter said in a statement. “His soulful uniqueness has defined a new generation of greatness in music and artistry. This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer.”