Selena Gomez Finally Announced the Launch Date for Rare Beauty

Gomez has finally made an announcement on Instagram that Rare Beauty will be launching on September 3. The brand’s website features a video, photos, mission information, and a sign-up option that will send even more details about the launch.

Rare Beauty products will also be available exclusively at Sephora. which also has a sign-up option for Rare Beauty notifications.

The brand also announced the Rare Impact Fund, wherein one percent of Rare Beauty sales will be dedicated to increasing access to resources, with the hopes of raising $100 million within 10 years.